HWC™ Haul Of Flame™ On Sale 11/3

Mattel Employees Really Get Around… and Now You Can, Too!

10-29-09

For Mattel employees in El Segundo, California, daily meetings are a fact of life. It’s not unusual for them to be at the “Tower” (the main building) for one meeting, then rush to the Design Center a half-mile away for the next. It couldn’t happen without the team of dedicated drivers that runs the Mattel shuttle buses, and we give these professionals their props with the HWC™ Haul Of Flame™, on sale Tuesday, November 3rd at 9:00 AM PT! And check this out: even though it isn’t part of the HWC™ Series Eight lineup, all purchases of this vehicle during the RLC™ 24-hour Priority Window will earn one RLC™ Rewards Point.

Mr. Hot Wheels® himself, Larry Wood, designed the Haul Of Flame™, a souped-up version of the real shuttles employees depend on everyday to get their jobs done. And by souped-up, we mean seriously modified! Larry took the current shuttle, blew out the engine, added a drag racing-type exhaust, then, to finish it all off, gave it wheels that would make the Mattel Shuttle at home on any track, anywhere!

Once the design was complete, it was dressed for duty in gloss white and Spectraflame® blue finish, proudly displaying the Mattel® logo, the Hot Wheels® logo, and a flame deco -- all rolling on Neo-Classics™ Redline® wheels with a bent-axle suspension. This item was produced in small quantities, and with features like these, it’s bound to go fast!

• Packaging featuring artwork by Otto Kuhni
• Gloss white and Spectraflame® blue finish
• Mattel® logo, and Hot Wheels® logo and flames on sides and top
• Neo-Classics™ Redline® wheels w/bent-axle suspension
• Full-metal, polished-chrome-plated chassis
• Black interior
• Clear windshield

Produced in quantities to be announced later, the HWC™ Haul Of Flame™ comes with an individually numbered holographic sticker and ships in a Hot Wheels® Kar Keepers™ case. It can be yours for just $14.99 plus S&P (shipping & processing) each, and there is a purchase limit of ONE vehicle per RLC™ membership on the first day of availability. If quantities remain after the RLC™ 24-hour Priority Window, it will be available for purchase by all basic HWC™ memberships, and RLC™ members may purchase one more.

Remember: When RLC™ members order the Haul Of Flame™ vehicle during the 24-hour Priority Window, they earn one RLC™ Rewards Point! But the only way to get in on the benefits is to
join the Red Line Club™ for 2009 now!

Offer available to RLC™ members only for a
24-hour Priority Window: 11/3/09, 9:00 AM PT