News & Events

UPDATE!!! Heavy Incentives: The RLC™ 2008 Rewards Priority Cars!

RLC™ Rewards Points Carry Serious Weight

HWC Gary 12-09-08




UPDATE! Mattel had an issue with its network connectivity last week and we are 'running' a little behind on the Rewards Priority Cars orders. We have decided to extend the date of redemption to December 19, 2008 at 10:00 PM PT. This will give our customer service department as well as RLC™ members one more week to order the Rewards Priority Cars.

This year’s class of Rewards Priority Cars is bigger than ever -- or heavier, at least -- as Red Line Club™ members can use the Rewards Points they accumulate from making Priority Window purchases to grab a handful of "heavyweights!" Just take a look at these big beauties -- including one version of the casting which has never been produced before! -- and the specs further down to see how amazing these rewards truly are.

How can you bring home these "heavyweights?" First, you have to be a member of the Red Line Club™, of course. After joining, every time this year that you purchase or have purchased an HWC™ Series Seven car or an RLC™ sELECTIONs™ car during the Priority Window of availability (24 hours for the Series Seven cars and one week for the sELECTIONs™ cars), points are awarded to you. Your points are added to your "My Account" page in the Shop after your credit card has been charged and your purchases have shipped.

  • Each HWC™ Series Seven car you purchase is worth two points
  • Each RLC™ sELECTIONs™ car you purchase is worth one point

Beginning October 17, 2008, you can place an order for any of the four cars as long as you have at least six points accumulated. Each car will cost you six points. You can order as many cars, or as many of each car, as you have enough points for at the time you place your order -- but you must have at least six points to redeem for any RLC™ 2008 Rewards Priority Cars you order.

For example, if you have only eight points, you are eligible to order only one car, and the other two points are lost (Rewards points will not carry over into the following year). Again, make sure that you have enough points for the cars you are ordering, and also note: order carefully, as orders are final and cannot be changed once placed.

Since these cars will be made to order at the end of the year, you have until 10:00 PM PT on December 19, 2008 to place your order. This way, even the points earned from our last Series Seven car sale of the year can be applied. You can place orders before the final date (whenever you have enough points to do so), or you can wait and place one order for all the cars you want at once. Either way, you have plenty of time after our final Series Seven sale of the year in which to place your order. However, the cars will not be produced until after the December 19 cutoff date, once all the received orders have been processed.

Each time you place an order, you should receive an e-mail from us confirming which car or cars you've just ordered. Please be patient - this will not be immediate. Then, once your order has been entered into the system, the points you have used for that order will be deducted from the total Rewards Points in your Shop account. It may take up to five business days for this deduction to display.

NOTE: Regardless of whether you order all the cars you have points for at once or on separate orders, all the Rewards Priority cars you order from each membership will be shipped together to the same address -- with no shipping cost to U.S. residents (though residents of Canada will still need to pay a $5.00 USD duty fee). The address used will be the one you enter with your final order for the year. We anticipate that the cars will ship in spring of 2009, and will notify by e-mail once shipping is under way.

So don't forget to check your Shop account to see how many points you have. And when you do, you'll find these four cars in the HWC™ Offers department, on the RLC™ Rewards shelf. Reward yourself!


    Race Truck (SKU# L8702)


    • Spectraflame® true black finish
    • Yellow flames on sides
    • Yellow wing and VUM silver pipes
    • Neo-Classics™ Redline® wheels
    • Full-metal, chrome-plated chassis
    • Yellow-tinted windshield

    Ramp Truck (SKU# L8703)


    • Spectraflame® pink finish
    • Pink, white and grey swirl design on sides
    • VUM silver and smoke-tinted ramp and pipes
    • "HW Transport" logo on sides and back
    • Neo-Classics™ Redline® wheels
    • Full-metal, black-painted chassis
    • Light purple-tinted windshield

    Vending Truck (SKU# L8704)


    • First ever edition of this casting!!!
    • Spectraflame® Race Team blue finish
    • Red and white stripes on sides
    • Opening red storage box with VUM silver interior
    • Neo-Classics™ Redline® wheels
    • Full-metal, chrome-plated chassis
    • Smoke-tinted windshield

    Tow Truck (SKU# L8729)


    • Spectraflame® light brown finish
    • Red and black stripes on sides
    • Black bed VUM silver tow crane
    • Neo-Classics™ Redline® wheels
    • Full-metal, chrome-plated chassis
    • Red-tinted windshield