Mattel, Inc. and the Indy Racing League® announced an exclusive four-year licensing partnership that will bring racing fans authentic Hot Wheels® product featuring IndyCar® Series drivers and teams, the Indianapolis Motor Speedway®, and the Indianapolis 500®.
The product line will include highly detailed 1:64- and 1:24-scale Hot Wheels® IndyCar® Series die-cast cars, kid-powered 1:12-scale Hot Wheels® IndyCar® Series Big Sounds cars with real racing sounds, and Tyco® R/C IndyCar® Series 1:16-scale cars. Product will be available at major retailers nationwide starting this month, trackside at all IndyCar® Series races, and at the indycar.com online store.
"Speed, power and performance is at the core of the Hot Wheels heritage, which aligns perfectly with the on-track excitement the IndyCar Series brings to racing fans," said Tim Kilpin, GM for Girls, Boys & Games, Mattel. "Our partnership with the Indianapolis Motor Speedway and the IndyCar Series, including drivers and teams, allows us to connect Hot Wheels fans of all ages with a real-world racing experience."
The IndyCar® Series kicked off the season April 5 on the streets of St. Petersburg. This year begins the "Centennial Era" at the Indianapolis Motor Speedway®, a three-year celebration marking the 100th anniversary of the Speedway in 2009 and the 100th anniversary of the Indianapolis 500® in 2011.
"We couldn't be happier with our new partnership with Mattel's Hot Wheels brand," said Terry Angstadt, president, commercial division for the Indy Racing League. "This is a wonderful opportunity for the IndyCar Series and its drivers and teams to have a major retail presence in front of consumers of all ages."
For more information, visit www.indycar.com.