News & Events

Kmart Collector Day Event February 16th

February Heats Up With Special Colors & First-To-Market Releases!

HWC Eve 01-23-13

February usually brings hearts and flowers, so it’s the perfect time to show your Hot Wheels collection a little love. Good thing this month also happens to bring the first Kmart Collector Day Event of 2013!



Kmart Collector Day event


Saturday, February 16th at 9:00 AM local times


U.S. Kmart stores (excluding Puerto Rico)


Click here for a list of participating U.S. Kmart stores

It’s that time again! We’ve packed cases of vehicles with all-new special colors and First-To-Market releases that will get your collector’s heart pounding. These cases are created just for the event, and you never know what’s waiting inside. You might score the car of your dreams or get inspired by a totally unexpected find!

Special Colors

  • '49 Drag Merc (Grey Primer)
  • Phaeton (Red Tint)
  • ‘71 Plymouth Road Runner (Sublime)
  • 2009 Corvette® Stingray® Concept (Grabber Blue)


  • ‘64 Corvette® Stingray® (Pearlescent Blue)
  • ‘73 Pontiac® Firebird® Blue (Blue)
  • Lotus M250 (Grabber Blue)

And wouldn’t you know… February 16th is also the date of our latest 20-for-1 promotion. If you're attending the Kmart Collector Event, it’s the perfect time to pick up the 20 select Hot Wheels basic cars you'll need to get a 1:64 Collector Edition Heavy Chevy featuring a Spectraflame pink finish! (Please follow the link for details.)

If you've never been to a Kmart Collector Day event, check out this article for tips to make the most of the event. Then head over to your favorite location on Saturday, February 16th at 9:00 AM to give your collection a huge boost and the chance to score exclusive colors and first-to-markets!