News & Events

Matchbox Celebrates 60th Anniversary!

Festivities Include Heroes Wanted Sweepstakes

HWC Gary 03-20-13

We don't always mention the other guys around here, but it's time to wish the Matchbox brand a happy 60th anniversary! It's a big wheels celebration. Matchbox is kicking off a three-month national campaign to honor heroes-in-training – the children who play with, and inspire, Matchbox. The campaign includes the Matchbox Heroes Wanted Sweepstakes with a hero-sized $60,000 college scholarship!

College tuition can really give your budget a flat tire. Matchbox would like to help inflate your budget with the Matchbox Heroes Wanted Sweepstakes. Celebrate the heroic attributes of your children by submitting a picture and caption of them dressed as their favorite real-life hero. Submissions will be showcased on the Matchbox Heroes Wanted Facebook gallery and are automatically entered to win the grand prize – a $60,000 college scholarship!

“Since its launch, Matchbox has enabled kids to live out their own adventures with inspiration from the many community heroes they see and interact with every day,” said Matt Petersen, vice president of North America boys marketing, Mattel. “Sixty years later, Matchbox continues to fuel the imagination of kids around the world through heroic vehicle play."

Parents with children between three and 10 years old can enter the contest now through May 13, 2013. For info on all the rules and prizes, and to read stories from the heroes that inspired Matchbox vehicles, visit:

As part of the celebration, the brand is releasing a 60th anniversary collectible line of 24 die-cast vehicles that harkens back to its roots. Additionally, there will be a line of cars with 60th anniversary packaging found only at Wal-Mart stores -- retailing for just 60 cents! Toys 'R’ Us is also getting in on the celebration with a celebratory pallet arriving in mid-April, highlighting some great play sets from the past. Come help us celebrate this Matchbox milestone!

Finally, fans can view the Matchbox’s 60th anniversary anthem video here , which captures the spirit of the brand – unstoppable vehicles for heroic adventures.