News & Events

UPDATE! Find New Faves At The Kmart Collector Day Event!

Get Special Colors And First-To-Market Releases

HWC Eve 08-27-08

UPDATE: Hey collectors! If you couldn't make the big event, we've got some "K-riffic" news for you. If you hop over to, they will be offering a few of the Hot Wheels® cases packed especially for this event online! How's that for service? Better grab 'em while you can - if you've ever been to one of these events, you know how fast the cases disappear! Here's the link; good luck!

Fall may be just around the corner, but chillin’ isn’t how we roll here at Hot Wheels®. Nope, we’re kicking up the temp big time with scorchin’ releases especially for our next Kmart Collector Day event!



Kmart Collector Day event


Saturday, September 20, 2008 at 9:00 AM local times


All continental U.S. Kmart stores


Click here to find a participating location.

It’s always a thrill to see what treasures will be unboxed at this collector-favorite event and, as usual, we like to honor our loyal collectors with vehicles featuring all-new special Kmart colors and some first-to-market releases. This time, we’ve got these sweet little rides in store for you:

   Special Colors:

  • 2008 Corvette® ZR-1 (2008 New Models) in yellow
  • 1965 Mustang Fastback (2008 New Models) in black
  • 1971 Plymouth® GTX (2008 All Stars) in blue


  • Custom ’62 Chevy® (2008 New Models)
  • 1941 Willy’s® Coupe (2008 All Stars)
  • ’69 Camaro Z28® (Web Trading Cars™)

As if that weren’t enough to get your collector heart racing, September 20th also kicks off our latest 20-For-1 mail-in promotion! Just buy 20 select Hot Wheels® basic cars at any Kmart and we’ll send you a Hot Wheels® Collector Edition ’56 Chevy® Nomad®! (Follow the link for details.)

So gather up the whole family and come on out to your favorite Kmart on Saturday, September 20th at 9:00 AM. It’s a great way to meet up with fellow collectors, get some cool exclusives, and find all your Hot Wheels® gotta-gets in a single trip!