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Choose Your 2012 Red Line Club Membership!

The Chrome And Classic Levels Return

by HWC Gary


You just can’t beat the Red Line Club at HWC. Looking for the hottest Hot Wheels editions available? They’re right here, and RLC members get first crack at them. With two levels of membership, a subscription plan option, and our annual Rewards program, the
2012 Red Line Club is just too awesome to pass up! And we start rolling this year with a slick membership car -- the Classic ’57 T-Bird, retooled from 1969!

Classic Level Membership Kit

The original Red Line Club membership includes the following:

Priced at $24.99 plus S&P (shipping and processing), the Classic Level is limited to no more than five memberships per household and only valid for one year.

Chrome Level Membership Kit

Our premium level of membership is limited to 2,000 memberships and includes the following:

Priced at $89.99 plus S&P (shipping and processing), the Chrome Level is limited to no more than five memberships per household and only valid for one year.

Membership Benefits

No matter what level of membership you choose (Chrome or Classic), all of the benefits outlined below are yours to enjoy when you become a member of the 2012 Red Line Club.

HWC Series Cars - Priority Window
Here at HWC, we make some of the best high-end Hot Wheels editions you can find! Our online offers will heat up this year with HWC Series Eleven! It’s not uncommon for these special editions to sell out very quickly, so you will want to make sure you have access to them as early as possible once they become available. During the first 24 hours of availability for HWC Series cars and some other special offers, we provide a Priority Window to RLC members. Only RLC members can place orders during this 24-hour Priority Window. With great releases planned for this year, such as the retool of the Redline-era Continental Mark III, you’ll want to be first in line. Don’t be caught empty-handed when the Priority Window closes!

HWC Series Eleven Subscription Plan Option
You told us you loved the Subscription Plan last year, and we heard you! We will again offer the HWC Series Eleven Subscription Plan to Red Line Club members. You can participate whether you are a Classic level or a Chrome level member, but you will have to opt in when we make the offer prior to our first HWC Series Eleven sale in 2012 (the “Heavyweights” Dump Truck is planned for this). Further details will be revealed prior to the offer. They went fast last year, so be ready to jump in.

RLC Exclusive Cars
The always-exciting, very unpredictable RLC sELECTIONs series rolls on this year. There will be two exclusive editions chosen with direct input from our RLC members! It’s your chance to participate in the creation process, helping us choose color and wheels, too. Only club members get to vote for these, and we only offer them to club members when they become available. The polls take place in the special sELECTIONs Forum on our Message Boards, so watch for the announcement articles and the polls.

You may also occasionally notice other RLC Exclusive releases. Whenever this happens, you’ll definitely want to make sure you’re a member in good standing -- these cars usually sell out very quickly.

RLC Rewards Program
One of the top benefits of membership is participating in our RLC Rewards program. As with last year, whenever you order any of our 12 HWC Series releases during the RLC 24-hour Priority Window, you will earn three (3) Rewards Points for each car you buy. You will also earn two (2) Points for each car you buy from the two RLC Exclusive sELECTIONs cars created this year. We’ll also dole out Points for other special releases throughout the year.

The primary use for your Rewards Points is to exchange them for the spectacular RLC Rewards Priority Cars! Each of these cars will be made to order (similar to the sELECTIONs vehicles) -- meaning that each RLC member will determine which of the Rewards cars they want, and we’ll only make the quantities you order by redeeming nine (9) Rewards Points for each car.

Besides the Priority Cars, there will be additional items in the shop for which you can redeem your Points. We’ll have more details for you in a separate article later, but the thing to remember is that you can’t get any Points if you don’t join the club and place your orders during the RLC Priority Windows of availability.

RLC Exclusive Content And Forums
Only Red Line Club members can access certain extra special content and areas of HWC -- such as the RLC Sneak Peeks, sELECTIONs updates, early versions of upcoming site additions and other inside looks at this hobby and our Hot Wheels products! You will also find RLC Only forums -- including the sELECTIONs polls -- on our Message Boards. Don’t forget to sign in and check the home page regularly.

And don’t forget -- if you attend either the Hot Wheels Collectors Nationals or the Hot Wheels Collectors Convention, only Red Line Club members can attend the RLC Party and get the RLC Party Car. These can be counted on to become sought-after favorites.

Whichever membership you choose -- Classic or Chrome -- this year will be another great ride! We’re looking forward to having you.

Chrome Level Availability begins for RLC members ONLY
(seven-day Priority Window): 1/17/2012, 9:00 AM PT

Classic Level Availability begins for RLC members ONLY
(seven-day Priority Window): 1/24/2012, 9:00 AM PT

Any remaining memberships become available
to ALL HWC members: 1/31/2012, 9:00 AM PT

If you have any questions or comments,
please click on the Discuss icon below and post them.

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